Privacy Policy

Shimmer & Shine Lights ("we", "us") provides Christmas light installation and permanent roofline lighting to homeowners in the Des Moines area. This policy explains what we collect when you request an estimate, book a visit or become a customer, how we use it, and the choices you have. We do not sell your personal information to anyone, for any purpose.

By using our website or submitting your information, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

• Contact Information: Your name, phone number, and email address when you submit an estimate request.
• Property Information: Your address, and the measurements, photographs and roofline details we record in order to quote and complete the work at your home.
• SMS/Text Consent: If you opt in, we collect your phone number and a record of that consent for the purpose of sending estimates, appointment reminders and service updates by SMS.
• Call Recordings: Audio of calls we place to you through our business line, and of any voicemail you leave on it. You hear a notice before every recorded call begins. See section 4.
• Usage Data: Basic analytics such as pages visited, time on site and device type. This data is aggregated and does not identify you personally.

2. How We Use Your Information

We use the information we collect to:

• Respond to your consultation and quote requests
• Schedule and confirm service appointments
• Send appointment reminders, service follow-ups, and important account notifications via phone, email, or SMS (if you have opted in)
• Improve our website and services
• Comply with applicable laws and regulations

3. SMS / Text Messaging

If you opt in to text messages, the following applies:

• Program Description: Shimmer & Shine Lights uses SMS to send estimates, appointment reminders and service updates. That covers booking your measurement, your install and your January takedown, and answering questions you send us.
• Message Frequency: Message frequency varies based on your service activity. You may receive up to 4 messages per month, and more during the weeks around your install or takedown.
• Message & Data Rates: Standard message and data rates may apply depending on your mobile carrier plan.
• How to Opt Out: You may opt out at any time by replying STOP to any message you receive from us. After texting STOP you will receive a single confirmation message and no further messages will be sent.
• Help: For assistance, reply HELP to any SMS or contact us at info@shimmerandshinelights.com or 515-585-9079.
• Consent and Our Web Forms: Agreeing to receive text messages is required to submit a request through the forms on this website, because we send estimates and confirm install dates by text. You are never required to agree to texts in order to buy anything from us. You can request the same service by calling or emailing us instead, and you can withdraw your consent at any time by replying STOP without affecting work you have already purchased.
• Opt-In Records: We retain records of your opt-in consent including the date, time and method of consent, in accordance with carrier and CTIA requirements.

4. Call Recording

Where a call is recorded, the following applies:

• Why: To confirm what was agreed about the work, the price and the dates, and to improve how we handle calls.
• Notice: A spoken notice plays before every recorded call connects. Continuing the call is how consent is given.
• Access: Recordings are kept on our own server, behind a password. They are not published, not reachable by a public link and not indexed by search engines. Only the owner of the business can open one.
• How long: Recordings are deleted one year after the call. The plain record that a call happened, and how long it lasted, is kept longer as an ordinary business record.
• Deletion: You may ask us to delete a recording of your own call at any time, and we will.

5. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: Trusted vendors who assist us in operating our website and delivering services (e.g., email delivery, payment processing), who are contractually bound to keep your information confidential and are prohibited from using it for their own marketing purposes.
• Legal Requirements: If required by law, court order, or governmental authority.
• Business Transfer: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.

We share information only with the service providers that make the business run: our SMS and calling provider, our email provider, our website host and our payment processor. Each receives only what it needs. No mobile information is shared with third parties or affiliates for marketing or promotional purposes.

6. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We keep customer records, including measurements and photographs of your home, for as long as you are a customer and for a reasonable period afterwards, because your set is stored for you between seasons and the measurements are what let us put the same layout back up next year. Call recordings are deleted one year after the call. Estimate requests that do not become customers are kept for up to two years. Records of your text opt-in are kept for at least four years, because carrier and CTIA rules ask us to. You may ask us to delete your information at any time, subject to any records we are required to keep for tax purposes.

8. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies independently.

11. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information, including photographs of your home
• Opt out of SMS communications at any time by replying STOP
• Decline to be recorded on a call, and request deletion of a recording of your call
• Withdraw consent for any data processing at any time

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us